Global consulting giant McKinsey was commissioned by India's export promotion council for cotton textiles. The report was unveiled in early September. This report says exports of cotton textiles can be increased from the current level of about US$3.5-4 billion to US$11 billion by 2010.
The study calls for special efforts in the Greater China market, particularly in terms of 'front-end market initiatives' and post-sales services. It has suggested that India should concentrate upon the mid-segment in shirting for U.S. and EU markets. In made-ups, the focus should be on niche products including embroidered items and high-end terry towels.
McKinsey has stated that cotton yarn exports can grow to US$2.2 billion by 2010. It has suggested uniform levy of excise duty on all segments of the industry, besides common labor laws and charges for utilities such as power. The worstcase scenario painted by McKinsey says India's exports of cotton textiles could decline to US$3 billion by 2010.
McKinsey has been quite active in India's textile industry, and has provided services to leading firms such as Arvind Mills, Mafatlal Industries and Morarjee Mills. The textile section of the Confederation of Indian Industry (CII) has, however, commissioned Accenture (erstwhile consulting arm of Arthur Andersen) for working out a strategy for the Indian textile industry.
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